Built to stay.
Higher oil concentration supports longer wear, keeping the character present through more of the day.
04 / MYSTERY
ASRAAR
Dark Woods
INK · UNRESOLVED
30% OIL CONCENTRATION · PARFUM / ELIXIR / EXTRAIT
LAUNCH / OFFER30% OIL / PARFUM
30 ML · LAUNCH / OFFER₹449
30 ML available now · Maximum 10 units per fragrance.
01 / THE FORMULA
Long lasting.
Better projection.
Less alcoholic blast.
Made for fragrance lovers. The scent profile is the winner, not the synthetic blast.
30% oil concentration · designed to let the composition unfold
01 / LONGEVITY
Made to project.
Projection carries the composition beyond the skin without turning the opening into an overpowering blast.
Let it unfold.
Experience the stages as they develop, settle and reveal more of their character.
02 / ON SKIN
The scent,
not the blast.
A fragrance should have somewhere to go. Let the opening arrive, the heart develop and the drydown remain.
01OPENFirst impression. The moment the top notes arrive.
02DEVELOPThe heart settles in and the character becomes clearer.
03REMAINThe base stays close while the feeling lingers.
03 / OLFACTIVE MAP
How ASRAAR
moves.
Some people remain unreadable. You notice fragments, gestures, traces. You think you understand them, and then something does not fit.
TOP / OPEN
Cardamom
Saffron
Pink pepper
HEART / DEVELOP
Leather
Jasmine
Patchouli
BASE / REMAIN
Amber
Moss
Dark woods
Musk
THE FEELING / MYSTERY
“aankhon mein raha dil mein utar kar nahin dekha”
Nida Fazli · Aankhon Mein Raha
04 / THE CHARACTER
What it
feels like.
Dark leather-amber
The familiar territory is only a starting point. What matters is how the notes move together on skin, and where the feeling lands.
The WHIFFF read
Leather supplies the dark familiar hook; saffron, amber, patchouli and woods deepen it into an ink-dark, unresolved character.
05 / R&D + PERFUMERYResearch meets
Research meets
the nose.
Every composition is developed with technical research and experienced perfume artists, balancing material knowledge with the instinct of an experienced nose.
Bio research · experienced perfumery06 / IF YOU KNOW THIS SMELL
Familiar territory.
Find your reference.
If you already know fragrance, these are useful reference points for the olfactive family. They range from high-end to accessible so the character is easier to place. They are references, not claims of duplication.
01Tom Ford Ombré LeatherREFERENCE
A recognisable reference for the dark leather-amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
02Memo Paris African LeatherREFERENCE
A recognisable reference for the dark leather-amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
03Bentley For Men IntenseREFERENCE
A recognisable reference for the dark leather-amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
04Maison Alhambra Toscano LeatherREFERENCE
A recognisable reference for the dark leather-amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
05Lattafa Velvet OudREFERENCE
A recognisable reference for the dark leather-amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
References are presented for olfactive orientation only. Brands and fragrance names belong to their respective owners.
07 / CONTINUE THE COLLECTION