Built to stay.
Higher oil concentration supports longer wear, keeping the character present through more of the day.
07 / SEPARATION
FIRAQ
Woody Amber
FADED PAPER · LONGING
30% OIL CONCENTRATION · PARFUM / ELIXIR / EXTRAIT
LAUNCH / OFFER30% OIL / PARFUM
30 ML · LAUNCH / OFFER₹449
30 ML available now · Maximum 10 units per fragrance.
01 / THE FORMULA
Long lasting.
Better projection.
Less alcoholic blast.
Made for fragrance lovers. The scent profile is the winner, not the synthetic blast.
30% oil concentration · designed to let the composition unfold
01 / LONGEVITY
Made to project.
Projection carries the composition beyond the skin without turning the opening into an overpowering blast.
Let it unfold.
Experience the stages as they develop, settle and reveal more of their character.
02 / ON SKIN
The scent,
not the blast.
A fragrance should have somewhere to go. Let the opening arrive, the heart develop and the drydown remain.
01OPENFirst impression. The moment the top notes arrive.
02DEVELOPThe heart settles in and the character becomes clearer.
03REMAINThe base stays close while the feeling lingers.
03 / OLFACTIVE MAP
How FIRAQ
moves.
Someone is gone, but traces remain. A room. A piece of paper. A familiar shirt. Something that should feel ordinary suddenly carries a memory.
TOP / OPEN
Orange
Grapefruit
Pepper
HEART / DEVELOP
Cedarwood
Vetiver
Geranium
BASE / REMAIN
Amber
Benzoin
Patchouli
Dry woods
Musk
THE FEELING / SEPARATION
“ab ke hum bichhde to shayad kabhi khwabon mein milen”
Ahmad Faraz · Ab Ke Hum Bichhde
04 / THE CHARACTER
What it
feels like.
Dry woody citrus amber
The familiar territory is only a starting point. What matters is how the notes move together on skin, and where the feeling lands.
The WHIFFF read
Citrus opens bright, then cedar, vetiver and dry woods pull the scent toward the dusty bitterness of faded paper and absence.
05 / R&D + PERFUMERYResearch meets
Research meets
the nose.
Every composition is developed with technical research and experienced perfume artists, balancing material knowledge with the instinct of an experienced nose.
Bio research · experienced perfumery06 / IF YOU KNOW THIS SMELL
Familiar territory.
Find your reference.
If you already know fragrance, these are useful reference points for the olfactive family. They range from high-end to accessible so the character is easier to place. They are references, not claims of duplication.
01Terre d’Hermès Eau de ToiletteREFERENCE
A recognisable reference for the dry woody citrus amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
02Lalique Encre NoireREFERENCE
A recognisable reference for the dry woody citrus amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
03Rasasi FattanREFERENCE
A recognisable reference for the dry woody citrus amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
04Bentley For Men AbsoluteREFERENCE
A recognisable reference for the dry woody citrus amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
05Ajmal Wisal DhahabREFERENCE
A recognisable reference for the dry woody citrus amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
References are presented for olfactive orientation only. Brands and fragrance names belong to their respective owners.
07 / CONTINUE THE COLLECTION