Built to stay.
Higher oil concentration supports longer wear, keeping the character present through more of the day.
08 / MEMORY
YAAD
Amber Floral
OLD PHOTOGRAPH · NOSTALGIC
30% OIL CONCENTRATION · PARFUM / ELIXIR / EXTRAIT
LAUNCH / OFFER30% OIL / PARFUM
30 ML · LAUNCH / OFFER₹449
30 ML available now · Maximum 10 units per fragrance.
01 / THE FORMULA
Long lasting.
Better projection.
Less alcoholic blast.
Made for fragrance lovers. The scent profile is the winner, not the synthetic blast.
30% oil concentration · designed to let the composition unfold
01 / LONGEVITY
Made to project.
Projection carries the composition beyond the skin without turning the opening into an overpowering blast.
Let it unfold.
Experience the stages as they develop, settle and reveal more of their character.
02 / ON SKIN
The scent,
not the blast.
A fragrance should have somewhere to go. Let the opening arrive, the heart develop and the drydown remain.
01OPENFirst impression. The moment the top notes arrive.
02DEVELOPThe heart settles in and the character becomes clearer.
03REMAINThe base stays close while the feeling lingers.
03 / OLFACTIVE MAP
How YAAD
moves.
Memory rarely returns exactly as it happened. It comes back softened. Warmer. Slightly faded around the edges. YAAD smells like finding something old and suddenly remembering the person, place or version of yourself attached to it.
TOP / OPEN
Bergamot
Peach
Saffron
HEART / DEVELOP
Rose
Jasmine
Orange blossom
BASE / REMAIN
Amber
Vanilla
Sandalwood
Musk
Benzoin
THE FEELING / MEMORY
“aap ki yaad aati rahi raat bhar”
Faiz Ahmad Faiz · Aap Ki Yaad Aati Rahi Raat Bhar
04 / THE CHARACTER
What it
feels like.
Warm classic floral amber
The familiar territory is only a starting point. What matters is how the notes move together on skin, and where the feeling lands.
The WHIFFF read
Warm amber and softened florals make YAAD feel older and more powdery than TALAB: less wanting, more remembering.
05 / R&D + PERFUMERYResearch meets
Research meets
the nose.
Every composition is developed with technical research and experienced perfume artists, balancing material knowledge with the instinct of an experienced nose.
Bio research · experienced perfumery06 / IF YOU KNOW THIS SMELL
Familiar territory.
Find your reference.
If you already know fragrance, these are useful reference points for the olfactive family. They range from high-end to accessible so the character is easier to place. They are references, not claims of duplication.
01Dior AddictREFERENCE
A recognisable reference for the warm classic floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
02Guerlain L’Heure BleueREFERENCE
A recognisable reference for the warm classic floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
03Narciso Rodriguez For HerREFERENCE
A recognisable reference for the warm classic floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
04Zara Rose GourmandREFERENCE
A recognisable reference for the warm classic floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
05Lattafa Ana AbiyedhREFERENCE
A recognisable reference for the warm classic floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
References are presented for olfactive orientation only. Brands and fragrance names belong to their respective owners.
07 / CONTINUE THE COLLECTION