Built to stay.
Higher oil concentration supports longer wear, keeping the character present through more of the day.
09 / LOVE
ISHQ
Floral Amber
WARM SILK · SURRENDERED
30% OIL CONCENTRATION · PARFUM / ELIXIR / EXTRAIT
LAUNCH / OFFER30% OIL / PARFUM
30 ML · LAUNCH / OFFER₹449
30 ML available now · Maximum 10 units per fragrance.
01 / THE FORMULA
Long lasting.
Better projection.
Less alcoholic blast.
Made for fragrance lovers. The scent profile is the winner, not the synthetic blast.
30% oil concentration · designed to let the composition unfold
01 / LONGEVITY
Made to project.
Projection carries the composition beyond the skin without turning the opening into an overpowering blast.
Let it unfold.
Experience the stages as they develop, settle and reveal more of their character.
02 / ON SKIN
The scent,
not the blast.
A fragrance should have somewhere to go. Let the opening arrive, the heart develop and the drydown remain.
01OPENFirst impression. The moment the top notes arrive.
02DEVELOPThe heart settles in and the character becomes clearer.
03REMAINThe base stays close while the feeling lingers.
03 / OLFACTIVE MAP
How ISHQ
moves.
Love is what remains when the wanting, uncertainty and distance have somewhere to settle. It is not the rush of attraction anymore. It is surrender.
TOP / OPEN
Pear
Bergamot
Pink pepper
HEART / DEVELOP
Jasmine
Tuberose
Rose
Orange blossom
BASE / REMAIN
Vanilla
Tonka
Amber
Sandalwood
Musk
THE FEELING / LOVE
“ishq par zor nahin hai ye vo aatish”
Mirza Ghalib · Ishq Par Zor Nahin Hai
04 / THE CHARACTER
What it
feels like.
Warm sensual floral amber
The familiar territory is only a starting point. What matters is how the notes move together on skin, and where the feeling lands.
The WHIFFF read
Sweetness, florals, warmth and vanilla make ISHQ immediately familiar and broadly inviting, while the final feeling is softer and more surrendered.
05 / R&D + PERFUMERYResearch meets
Research meets
the nose.
Every composition is developed with technical research and experienced perfume artists, balancing material knowledge with the instinct of an experienced nose.
Bio research · experienced perfumery06 / IF YOU KNOW THIS SMELL
Familiar territory.
Find your reference.
If you already know fragrance, these are useful reference points for the olfactive family. They range from high-end to accessible so the character is easier to place. They are references, not claims of duplication.
01Carolina Herrera Good GirlREFERENCE
A recognisable reference for the warm sensual floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
02YSL Libre IntenseREFERENCE
A recognisable reference for the warm sensual floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
03Lancôme La Vie Est BelleREFERENCE
A recognisable reference for the warm sensual floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
04Zara Red VanillaREFERENCE
A recognisable reference for the warm sensual floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
05Lattafa Yara TousREFERENCE
A recognisable reference for the warm sensual floral amber character. Use it as a memory cue, not as a statement that the two fragrances are identical.
References are presented for olfactive orientation only. Brands and fragrance names belong to their respective owners.
07 / CONTINUE THE COLLECTION